Global Expansion & Competitive Strategy

Expertise in Emerging Markets and China

Goal: Increase your Global Competitiveness by offering 

Knowledge, strategy, and tactics to evolve business and innovation approaches for
success within new global competition dynamics.

Mission & Value Statement

Karam Consulting equips organizations with insights and strategies to export, compete and succeed globally given evolving trade dynamics and a new genre of competition from emerging markets, like China.

Transformation of organizations to adapt and support the change needed to succeed in new emerging market dynamics. Amy focuses on bridging the gap between marketing efforts and true sales needs and mobilizes the company functions to enable a unified direction & outcome.

Unique Difference:

 Amy Karam is a:

Practical strategist who understands the mindset of entrepreneurs and 

Bridges the ‘knowledge-to-action’ gap through 

Interactive engagement and  

Translation of the ‘so-what’ relevance of business intelligence into  

•Pragmatic and successful market expansion results by 

Transforming an organization's business and innovation approach through the 

idea -> strategy -> execution cycle 



SERVICES to Mobilize Action in Exports


Amy Karam offers a broad range of services specializing in Global Expansion and Competitive Strategy, leveraging her extensive 20+ years of Silicon Valley and international expertise, particularly in Emerging Markets. 

Amy engages clients  of Fortune 500 companies to startups with a unique and interactive style, applying her experience in sales, operations, marketing , innovation, leadership, geo-politics, global competitiveness and China.


Globalization is not only good business, but also smart business and Amy has a passion for helping companies identify international opportunities and effectively execute on realizing success. She brings a unique perspective to strategic and competitive planning for the short and long–term, including a strong combination of experience and methodologies. Amy equips companies so they may thrive in global markets regardless of country of origin.


Amy’s business acumen and political savvy has been honed though leading a CEO–sponsored, global competitive and sales program where she addressed $750M a year in complex, strategic deals across 50+ countries. Dealing with new kinds of competitors meant that the organization needed to change the way they did business in many dimensions. This experience, as well as others, compelled Amy to share these learnings with companies as the new global economy shifts.



Amy uses an authentic, open–dialogue approach, infused with candor and humor. She creates an inclusive and engaged environment in which people and companies are challenged to explore their potential and maximize their performance through a collaborative process. She works with leaders to clarify vision, communicate direction and secure commitment as they create innovative solutions to complex challenges — as well as clarifying outcomes and processes for achieving them.


Bridging the Knowledge Gap on Business with China

China’s economic strength is indisputable - doing business in China or with China is necessity for future growth. This shift brings with it new practices in global trade, partnerships and competition, making it all the more critical for you to develop your Cultural IQ and become more successful in business.

Based on THE CHINA FACTOR book, gain practical strategies and tactics on how you can adapt your strategy and win more often in the new global economy.

✦ Letter from the Prime Minister of Canada


A Sample...

Amy’s understanding of international markets and the bigger picture are critical in our competitive battles and her efforts for the Middle East and Africa regions are praised at all levels. Additionally, her work delivering training, and her work with the Value–Selling team, are very valuable to the program.
Cory Ellsworth, Senior Director, Sales Operations,
Cisco Systems
Amy was able to quickly and instinctively assess the unique strategic value of a product we were looking to invest in. Her strong sense for competitive differentiation and knowledge of the cloud industry guided us in making shrewd business decisions, which were later validated by other investors.
Adil Khan, Venture Capitalist
Amy’s expertise in competitive intelligence programs was a valuable asset in the creation of our strategy. She was able to quickly assemble the program structure, assess critical success factors, and establish rollout priorities. We refer back to the created framework constantly – it has been our go–to roadmap as well as a critical communication vehicle for rollout status. Karen Jaworski, Senior Director of Product Marketing, Evault, A Seagate Company
Amy’s deep experience in global business strategy at Fortune 500 companies informs her engaging and thought–provoking presentations and writing. Lively examples and humor are skillfully integrated in her seminars, and participants come away with fresh insights and with specific action plans to achieve targeted business goals.
Kathryn Welds, Chief of Staff, Hewlett Packard
Never had a better instructor for training here at Apple. She was engaging, knowledgeable, and succeeded in getting the entire class to contribute. Better than most instructors I had in business school.
Brandon B., Apple
Amy had some great ways of explaining and demonstrating a concept by asking questions (why, why, why, why, why) on the case study, unveiling in particular the underlining geo/political/history undercurrents in a distributed workforce.
Mike Vondran, Apple