Global Business & Innovation Academy

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GLOBAL BUSINESS & INNOVATION ACADEMY

Visit the Training website www.GlobalBusinessInnovation.Academy for many courses and workshops to select from - Cultural IQ, Global Marketing & Sales Strategy, New Innovation Models, Exporting ...

A Sample of Courses

DEMYSTIFY CHINA

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Develop your Cultural IQ & Impact your ROI


Length: Half-day  

Can be delivered in-person or via webinar


Ideal for Trade Missions

->Learn how China does business and be prepared.


China is everywhere in a big way. And they are not going away. 

Trade wars and geopolitics are highlighting differences between East and West. 


Whether you're looking to export to China, partner with China domestically or compete with them globally,  you need to know more about how they do business - because it's not what you're used to.

CHINA UNLOCKED + NEW STRATEGIES

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Learn, Adapt & Adopt New Ways to Succeed


Length: 1 day


Learn how China does business + Adopt new strategies  to change your game for success. 


As a Western-based company, you realize that your usual way of doing business is not optimal in  dealing with China or with other emerging markets.  You need to Adapt  and you need to Adopt new business practices. 


In this course we use the structured approach of our 5Ps of Global Marketing  Strategy Framework for you to: 

a) Learn how China does business 

b) Gain strategies on how you can evolve your approach for better sales results.  

GLOBAL MARKETING STRATEGY

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Change your Sales Mindset, Compete & Win 


Workshop Length:  2 days


Old approaches won't work in new markets. Competition isn't just more intense as ever before, it's different as well (especially from emerging markets). 


One corporate sales strategy can’t be replicated for different country sales. Product superiority isn't enough to win.


In this workshop, apply our 5Ps of Global Marketing Strategy FrameworkTM to change your game for success in new markets and as you compete with emerging markets competitors.